Have you say in Novo Nordisk youth panel!!!（转帖）
Looking for a representative from China……
1. Background and opportunity
Novo Nordisk has been committed to children, adolescents and diabetes for a long time. Our commitment includes:
· Our on-going research in and development of improvements in diabetes care for children and youth including the Hvidøre Study Group,
· organisation and support to diabetes youth camps,
· sponsorships and scholarships to future diabetes leaders,
· the Young Voices Changing Diabetes Programme, including
o DAWN Youth, and
o the Novo Nordisk youth panel.
Through the World Diabetes Foundation we have also contributed to improving the lives of children with diabetes and their families in the poorest parts of the world. Our commitment is defined by our actions.
A disaster in the making
We and our partners have heard and discussed the numbers many times: From now and until 2025 the number of people with diabetes will grow from 170 million to 333 million worldwide. These numbers especially affect the young generations where many will belong to vulnerable populations around the world. It is a global disaster in the making. We at Novo Nordisk are very well aware of the issues, we have some of the answers and we work to provide better treatment solutions. But is it enough to reverse the statistics? Probably not as long as we deal with the problem as an academic and number crunching exercise; numbers can easily make us lose sight of the people they represent.
An innovative approach
We will not approach the issue in the stereotypical way. Our approach will be to encourage a no-compromise mentality among children and young people, and in this way inspire others; diabetes communities, families and older people with diabetes, healthcare professionals, governments and health policy makers – to join us in the fight against diabetes.
Novo Nordisk established the youth panel in December 2004. The youth panel is a group of young people who either have diabetes, a communications’ interest, or simply a strong opinion about the future of diabetes. Young people provide a fresh and provocative perspective to a serious issue, and they can encourage creativity and innovation in stakeholder groups that need new ideas and new ways of looking at an issue. The goals of the youth panel is
to engage in a dialogue with young people about diabetes to create more awareness about the disease, and
to get involved with diabetes partners, the healthcare community and decision makers in a dialogue about the future of diabetes.
Since December 2004, we have invited the youth panellists to participate in discussions with KOL’s such as international lead investigators, advisory board members, diabetes community partners, internal Novo Nordisk top management, etc. Every time we have engaged youth with these groups, all have been excited to hear what the group had to offer, and they have highlighted the freshness in their presentation and the innovation for Novo Nordisk in engaging youth as a voice and a partner in the fight against diabetes.
UN Resolution
Led by the International Diabetes Federation (IDF), diabetes partners have now come together to strengthen their policy efforts towards governments to focus attention on the humanitarian, social and economic costs of diabetes. At an IDF Executive Board meeting in Strasbourg in May 2005 it was agreed that IDF would work to bring partners together to make a plea for a UN Resolution on diabetes on World Diabetes Day 2007, which means that:
1. the World Diabetes Day will be an official diabetes day celebrated globally by governments and other official parties,
2. and diabetes will be on the UN General Assembly’s agenda every year on World Diabetes Day for the next ten years, to follow global progress and activities in diabetes.
As our contribution to this effort, Novo Nordisk wishes to ensure that youth – as representatives of the future – are getting the necessary focus and attention. The involvement of youth will coincide with 2007 having been designated by the WHO as ‘The Year of the Child’ and by IDF as ‘The Year of Diabetes in Children and Adolescents’. Also the World Bank is actively pushing for a prioritized focus on youth and is presently engaged in preparing their 2007 report under the title ‘Development and the Next Generation’. This report will be presented at the World Bank Annual Meeting in December 2006.
The IDF is particularly keen to latch on to and maximize the Novo Nordisk youth panel initiative, using the year 2007 IDF and WHO focus on the child with diabetes as a lever to raise the issue with the United Nations. The aim for the IDF/WHO year will be to both focus attention on the need for improving care, support and control for children and their families with diabetes. But also to focus attention on the growing burden of type 2 diabetes in increasingly younger population groups.
The recognition of Novo Nordisk’s youth panel is demonstrated by the fact that five Novo Nordisk youth panel representatives have been invited to join the ‘IDF youth diabetes leadership programme’, counting a total of 25 youth from around the world. These young people will be change agents for the future of diabetes, and ambassadors for the UN Resolution. As such they will receive the official title of ‘UN diabetes youth ambassadors’ after having gone through leadership training and having adopted specific diabetes leadership projects in their local communities. At the IDF meeting in Cape Town in December 2006 the youth diabetes leaders will convene at a Novo Nordisk sponsored seminar, and will also be part of an official IDF symposium addressing the call for a UN resolution. Throughout the days of the World Diabetes Meeting, the IDF will ensure their visible participation, including opening ceremony, social events etc.
Differentiating Novo Nordisk’s participation; driving perspective
While the UN Resolution provides global diabetes leadership an opportunity to speak with one voice through one mission, and while many other industry partners are getting involved, Novo Nordisk still has an opportunity to differentiate our engagement from competition by taking a highly specific and ‘owneable’ entry into the programme and use this global partnership effort to bring a new perspective and demonstrate visionary leadership in action. Our point of entry is the ‘Young Voices Changing Diabetes’ programme.
As our contribution to this effort, Novo Nordisk wishes to ensure that youth – as change agents for the future of diabetes – are empowered to continue to voice their perspectives, wishes and needs for action to change the future of diabetes towards governments, key opinion leaders and decision makers, healthcare professionals, public health schools and academia, media and other stakeholders of relevance.
3. Youth Panel
Youth panellists – What’s in it for them?
The youth panellists are being offered
http://bbs.tnbz.com 2006-4-12 01:21 PM
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